Zecco has a very slick, intuitive user interface clearly designed by people who know what they're doing, and who know how to make a secure website. I'm working with very little money, and commissions are very low. They also have a low total-equity threshold for offering limited free trades. They call me now and then just to check up, and I got a friendly and helpful call when I had some options about to expire in-the-money. Order execution is practically instantaneous. A friend of mine, also on Zecco, had a very good experience getting into a hard-to-buy penny stock with some help from his broker. Cons include no off-hours trading, no futures trading as far as I can tell, and (reasonable) per-contract options commissions. I'll be sticking with them for some time.
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