Today I put a limit order in of 27.80 for a stock that was trading at 27.64 I was watching the real time feeds on MSN and I saw that the stock reached 27.80. I wanted to reallocate my money to copper on the dip. But my order wasn't executed. I looked at the quote on Sharebuilder and it never reflected the market price, even twenty minutes later. I saw my stock take a nose dive, but it went back up to 27.80 and then the trade was executed. I was pissed that it did not execute my limit order the first time. When I took the money and placed a real time trade for a specific amount, it actually settled at a higher price than in my instant confirmation. I am beginning to think that Sharebuilder sell, buys and settles a price to their trading advantage. To me, they are using customer money for their own trading. I like the cost averaging, but I would also like the flexibility to do real time trades, so I am shopping for a new broker. I lost money with them. I have also noticed that my automatic investments also trade at different times during the trading day. I think sharebuilder trades when it is advantageous for them and not their customers. It's one thing if I lose money because of my own actions, but I resent losing money because of poor customer service.
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