I really love Scottrade - $7 online trades for most stocks. Also the ability to trade options, mutual funds, bonds, etc. They offer an online platform as well as a java applet with streaming quotes. Both are very good and contain a lot of information for traders and investors.
Their knowledge center and research tools are great too. Easy to find the best performing industries by sectors and the best companies in those industries. Help text is also an easy to use, plain English tool for technical analysis signals on stock charts.
I've never had to call customer service, so I don't know what they're like on the phone - but I think the fact that I've never called with any problems is also another good sign. I would highly recommend Scottrade.
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