I started with Fidelity with just an IRA 8 years ago. Now I'm a fairly active trader. As I've added accounts and become a more sophisticated investor, Fidelity has had everything I've needed. Now I manage my day to day cash including bill payment, trade options and stocks, and I can even keep up with my mother's account. The site is a one-stop shop for me to manage my finances.
Commissions are pretty low. You can find lower, but I don't think the lower commission brokers have Fidelity's level of superior phone service and fast trade execution.
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