I began using E*Trade because my employer at the time used them for their stock plan. I have been happy enough using E*Trade over the past few years. Their prices are cheap and site is easy to navigate. I have never done any types of trades over the phone or anything, so I can't speak to their telephone service. I have been happy using E*Trade and have seen no reason to switch. Yes, the company is nearing bankruptcy (some say) but their service is still good. All of my trades have gone right through, no delay and no mistakes. They are prompt (Jan 31st) with tax documents and all in all are a great discount broker.
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